Temporary part four

When I make it back to the kitchen, I start setting out the fruit. Half of it in the basket, half of it in the cupboards. Seven bananas in the basket. Five apples. Five oranges. A bunch of grapes. Men slip in and out behind me, pouring themselves cups of coffee. Some of them talkContinue reading “Temporary part four”

Years and Years: a chilling look into the near future

In the words of L.P. Hartley – ‘The past is a foreign country: they do things differently there.’ It’s easy, sitting in the present, to think that things will never change. Or, at least, that the changes won’t affect us. What did we think 2019 would look like in 2009? Did we imagine that weContinue reading “Years and Years: a chilling look into the near future”

Good copy

My job as a copywriter consists of making language simple. Long words have to be cut down into shorter ones. Anything vague or “not to the point” needs to be condensed and pulverised into something that resembles good writing, but is actually a regurgitation of another agency’s ideas. Every word is for the purpose ofContinue reading “Good copy”

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