My job as a copywriter consists of making language simple. Long words have to be cut down into shorter ones. Anything vague or “not to the point” needs to be condensed and pulverised into something that resembles good writing, but is actually a regurgitation of another agency’s ideas. Every word is for the purpose ofContinue reading “Good copy”
Tag Archives: millennial
‘Someone Great’ isn’t that great
I had high hopes for Netflix’s new rom com, Someone Great. Directed by Jennifer Kaytin Robinson and starring Gina Rodriguez, Brittany Snow, LaKeith Stanfield and DeWanda Wise, this was sure to be a fun, sensitive dramedy with some powerful insights into modern relationships. The trailer looked like this could be the second coming of Bridesmaids,Continue reading “‘Someone Great’ isn’t that great”
The female perspective 